Curriculum
Canadian Public Relations Society (CPRS)
Provides curriculum standards and guidelines. “Pathways to the profession
Global Alliance for Public Relations and Communication Management (GA)
Offers world standard for public relations curricula at colleges and universities. Analysis of global public relations education-curriculum and insructors
Institute for Public Relations (IPR)
Focus on research that matters to the PR practice
International Association for the Measurement and Evaluation of Communication (AMEC)
Define and develop the communication industry on an international scale with better professional standards for both companies and individuals
Global Alliance Global Curriculum Research
A multi-year research study of PR curriculum around the world found “striking commonalities” as well as complementary variations shaped by each country’s history, politics, economics and social values.
Professional development
Council of PR Firms
Provide resources, best practices, and events to its member PR firms
Global Alliance for Public Relations and Communication Management (GA)
Unify the public relations profession, raise professional standards, the confederation of the world’s major PR and communication management associations and institutions
International Association of Business Communicators (IABC)
Provide a professional network, offer resources, accredition, reseach, student enrichment
Public Relations Society of America (PRSA)
Provide training, set standards of excellence and uphold principles of ethics for the global public relations profession.
Public Relations Student Society of America (PRSSA)
Guide undergraduate students into the PR profession
PRQuickstart
A useful resource created by PRSA and Council of PR Firms, provides a real-world glimpse into the “day in the life of” public relations practitioners
The Arthur W. Page Center for Integrity in Public Communication
A research center at the Penn State College of Communications dedicated to the study and advancement of ethics and responsibility in corporate communication and other forms of public communication.
Interface between professionals and educators
A Professional’s Guide to Guest Lecturing by Tom Martin, Institute for Public Relations
Tips for professionals for successful guest lecturing
Advertising Educational Foundation
Provides faculty professional work experience, educational content
Arthur Page Society
Leaders in public relations education and practice
Betsy Plank Educator Fellowship Program
Bring educators and practicioners together in the professiobal workplace for two weeks each summer
Howard University
Have partnerships with PR firms/agencies to provide faculty with the opportunity to gain experience and professionals team-teach as “practitioners in residence.”
Lagrant Foundation
Raise money for PR education, a foundation
Marquette University’s Diedrich Visiting Distinguished Professional
A temporary single-course special program for inviting leading professionals to campus
Plank Center for Leadership in Public Relations
Offers programs for faculty members to work at PR firms/agencies during summer with stipends.
PRSA Certification in Education for Public Relations (CEPR) program
Practitioners and educators work together on site.s
Public Relations Society of America
“Learning to teach” program (pedagogy for practitioners to teach)
Public Relations Student Society of America (PRSSA)
Practitioners advise student run organizations
Accreditation/Certification/Exam
Accrediting Council on Education in Journalism and Mass Communication (ACEJMC)
The agency responsible for the evaluation of professional journalism and mass communications programs in colleges and universities.
Certification for Education in Public Relations (CEPR)
Conducts the certification review process for undergraduate public relations programs (PRSA).
International Association of Business Communicators (IABC)
Accreditation in business communication (ABC)
Principles of Accreditation in Public Relations (PAPR)
Exam for entry-level professionals and public relations graduating students
Public Relations Knowledge (PRK) Exam
Canadian Public Relations Society Exam for entry-level professionals
Universal Accreditation Board
Accreditation in public relations (APR)
Global
Canadian Public Relations Society (CPRS)
Provides curriculum standards and guidelines. “Pathways to the profession
Global Alliance for Public Relations and Communication Management (GA)
Offers world standards for public relations curricula at colleges and universities. Analysis of global public relations education-curriculum and insructors
International Association of Business Communicators (IABC)
Provide a professional network, offer resources, accreditation, research, student enrichment
Center for Global Public Relations at UNC-Charlotte
CGPR is a resource for practitioners, scholars,educators and students worldwide who want to increase their knowledge about public relations; a comprehensive database of global public relations theory and practice; center has a global educator and practitioner in residence program