CPRE Educator-Industry Summit, Columbus, OH, May 2019

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From Fast Forward. The Latest Report:

“The most-demanded KSAs are not knowledge areas, but skills and abilities, suggestive that the labor market is most concerned about what entry-level practitioners can do and produce.”

“Public relations must help position diversity and inclusion as a true organizational value and then convey that value to internal and external stakeholders … Not just as part of the business case for diversity, but because it is the right thing to do.”

“Curriculum must teach students how to write for every format, including the web.”

CPRE believes adding a required course in ethics is an essential change.

New, more relevant standards for hiring educators in public relations … (should) balance the relevance of public relations industry experience with that of academic experience.