CPRE Diversity & Inclusion Report

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From Fast Forward. The Latest Report:

“The most-demanded KSAs are not knowledge areas, but skills and abilities, suggestive that the labor market is most concerned about what entry-level practitioners can do and produce.”

“Public relations must help position diversity and inclusion as a true organizational value and then convey that value to internal and external stakeholders … Not just as part of the business case for diversity, but because it is the right thing to do.”

“Curriculum must teach students how to write for every format, including the web.”

CPRE believes adding a required course in ethics is an essential change.

New, more relevant standards for hiring educators in public relations … (should) balance the relevance of public relations industry experience with that of academic experience.

Commission Leadership

Co-Chair, Practitioners
Stacey Smith, APR, Fellow PRSA
Senior Counsel and Partner
Jackson, Jackson & Wagner
ssmith@jjwpr.com

Co-Chair, Educators
Maria Russell, APR, Fellow PRSA
Professor Emerita, Public Relations,
Newhouse School of Public Communications,
Syracuse University
mprussel@syr.edu

Vice Chair
Nance Larsen
Director, Communication Strategy,
Gere Tactical, Inc.

Secretary-Treasurer
Kathy Donohue Rennie, Ph.D.
Associate Professor and Chairperson,
Marketing Department, School of Business
New Jersey City University

Immediate Past Co-Chair
Anthony D’Angelo, APR, Fellow PRSA
Professor of Practice, Director of Communications Management
Syracuse University
dangeloa@syr.edu