Why Download This Report?
Gain clarity on the state of PR graduate education, including:
- Comprehensive review of 92 accredited master’s programs and certificates in public relations, strategic communication, and related disciplines.
- Exclusive findings from surveys of over 110 educators and 115 PR professionals, revealing the core knowledge and skills most valued in today’s job market, including strategic planning, crisis communication, research, and ethical leadership.
- In-depth guidance for students and academic leaders on choosing and designing high-impact PR graduate programs.
- Actionable recommendations for achieving program standardization, meeting accreditation benchmarks, and aligning curricula with industry needs.
Key Topics Covered
- What’s in a PR Master’s Degree? Curriculum trends, program structures, delivery modalities (online, hybrid, executive options).
- What do PR practitioners expect from graduate education, especially with the rise of digital media and AI?
- The importance of ethics, diversity, global awareness, and professional accreditation for career preparedness in public relations.
Who Should Read This Report?
- Prospective and current graduate students researching their best-fit PR or communication master’s programs.
- Faculty, program coordinators, and academic leaders focused on curriculum design and accreditation.
- Public relations professionals invested in workforce development, skills-building, and recruitment.
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No registration required. Share this report with students, faculty, or teams shaping the future of public relations education. However, if you are an educator or a practitioner and would like to be made aware of future research opportunities, register for our research bank/cohort here: https://bit.ly/CPREPRPros.