Design for Undergraduate Public Relations Education | 1993 Edition

Download PDF: Design for Undergrad Public Relations Education

This second Commission-issued report sought to improve the content of a public relations undergraduate education rather than courses. It was the first report to base its recommendations based on survey research of public relations practitioners and educators. The report proved greater depth to what the objectives of a public relations program of study should be and assumptions and commitments of a public relations curriculum. It advocated for more resources and administrative and professional support.