Fast Forward: Foundations and Future State. Educators and Practitioners

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The 2017 CPRE Report on public relations education, Fast Forward: Foundations and Future State. Educators and Practitioners:

  • Is the product of three years of research in the U.S. and abroad, including focus groups, a major omnibus survey and a “summit” meeting of industry and education leaders with a follow-up survey of practitioners who hire entry-level staff, all designed to create a report that provides clear, consistent and compelling direction for public relations students, those who teach them and those who hire them.
  • Reflects the work of 60 educators and practitioners who served in 16 teams as subject matter experts, reviewed and conducted secondary and primary research, and developed insights into how public relations education for undergraduate students can be enhanced and integrated with what employers need.
  • Was made possible by industry support including Ketchum (Rob Flaherty), Wells Fargo (Oscar Suris), Weber Shandwick (Andy Polansky), The Plank Center for Leadership in Public Relations (Karla Gower), The Arthur W. Page Society and the PRSA Foundation. Additionally the Public Relations Society of America has provided decades of in-kind support for CPRE including staff support and administrative services. The Institute for Public Relations and also provided in-kind support for the 2017 report development and launch, and Ketchum hosted the 2015 CPRE Industry-Educator Summit at their New York offices.
  • Covers a myriad of topics, including:
    • In The Beginning: The CPRE Industry-Educator Summit
    • Introduction: Development of The CPRE Report and 2016 Omnibus Survey
    • Learning Objectives
    • Undergraduate Curriculum
    • Ethics
    • Theory
    • Research
    • Technology
    • Academic Structure and Governance
    • Educator Credentials
    • Online Public Relations Education
    • Program Certification and Accreditation
    • Internships
    • Professional and Pre-Professional Organizations
    • Diversity
    • Global Perspectives on Public Relations Education
    • In Conclusion: Looking Forward, Fast